London Hyde Park’s annual Christmas event attracted more than three million visitors over the course of its six-week run, from 20 November 2015 to 3 January 2016, organisers claim.
Winter Wonderland featured a range of attractions including a 1,600sqm ice rink, Bavarian Village, Zippos Circus and nightly live bands.
Stephen Flint Wood, director of promoter PWR Events said: “Hyde Park Winter Wonderland continues to attract both new and loyal visitors and we are delighted with the response we have received this year. We look forward to returning next year and continuing to build on the success of the event.”
PWR Events worked alongside The Royal Parks, the organisation that manages many of the capital’s well-known green spaces, to produce the event.
PWR, which was acquired by IMG media group last year, has a contract to promote and manage Winter Wonderland in London until 2017.
Alun Mainwaring, head of events at The Royal Parks, added: “Hyde Park Winter Wonderland is a global attraction and we are very proud to host such a popular event. By enjoying the festivities and activities on offer visitors are contributing vital funds which go back into conserving and enhancing the park for future generations.”