London-based agency TBA has appointed Mark Spragg to take over, 1 February, as managing director, with current MD Guy Horner moving up to executive chairman.
Spragg moves from Jack Morton where he was senior vice-president, director of operations. He has also worked at WRG Live.
TBA says the appointment follows a record year in 2015.
Horner said: “I am delighted Mark has decided to join TBA to further strengthen the agency’s senior management team and to play a key leadership role in TBA’s next stage of growth.
“I look forward to working very closely with Mark moving forward, to continue to build on TBA’s reputation for delivering ‘Bright Ideas Brilliantly Executed’ for our leading global clients.”
Horner has held the role of managing director at the agency for over a decade and overseen consistent growth over that period.
Spragg added: “It’s an amazing time to be joining TBA, a time when the talent and creative work in the agency is so strong, delivering exceptional results for its clients. I look forward to sharing my passion and professional knowledge, having worked in both independent and large group owned agency’s, to build on TBA’s success alongside Guy and the team. TBA is clearly a business which is well placed for continued commercial growth and rise in profile, with a creative flair, global delivery expertise and client servicing approach that stands them apart”.