Sarah Mayo appointed new EMEA marketing director at Freeman

Global brand experience company Freeman, has announced today (7 January), the appointment of Sarah Mayo to the newly created role of marketing director, EMEA.

Mayo will be working to provide marketing expertise for Freeman’s exposition team and its agency service, FreemanXP.

Mayo joins Freeman from the TRO agency, where she was brand and business development director, responsible also for the agency’s marketing and public relations. Prior to TRO, Mayo held various marketing and event production roles for Honda, Lebara and Callaway Golf.

“Freeman EMEA offer a full array of brand experience services to our customers across the region,” said Kim Myhre, SVP, MD, FreemanXP EMEA. “Sarah will be responsible for driving awareness of our portfolio of capabilities – from strategy, creative and design to production, logistics and audio visual. We are very much looking forward to her bringing her marketing expertise to our ever-expanding team.”

Anthony Floreano, MD of Freeman EMEA, added: “We are very excited to welcome Sarah to Freeman. Her talent and expertise will be a great addition to our organisation as our business in EMEA continues to grow.”

“I’m excited to join such an outstanding global company and this strong and inspiring Freeman EMEA team. Their vision and design-driven approach piqued my interest as a storyteller,” said Mayo. “I’m looking forward to making a real impact on the EMEA business by telling the compelling Freeman story. What better way to start 2016 than with a new opportunity, and at such a significant time for the Freeman brands globally.”

Mayo will work closely with the Freeman enterprise marketing organisation based in North America.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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