International and Association Management company PCO Kenes Group, has appointed its first ‘meeting architect’, ex My Qaa marketing specialist and event management lecturer, Rosa Garriga Mora.
‘Meeting Architect’ is a term coined by Maarten Vanneste in his book Meeting Architecture – a Manifesto in 2008. Vanneste and his colleagues at the Event ROI Institute have since championed meeting architects as professionals focusing on the meeting objectives, the content, formats and designs, and the conceptual and practical motivation of participants.
Dr Elling Hamso, managing partner at the Event ROI Institute, where Mora had also worked, hailed her appointment as “a sign of a new era”.
“We are very excited to take this step at Kenes,” added Ori Lahav, associate VP marketing at Kenes.
“We feel Rosa has the right experience that can improve Kenes service, but more importantly help our clients and their events grow. With the fast paced world we live in, we want to give our clients added value, better results and empower them to achieve more.”
Founded in Tel Aviv in 1965 and headquartered in Geneva and Tel Aviv, Kenes has hosted over 3,000 conferences in 100 cities around the globe. It claims its events involve over 115,000 participants per year. Kenes employs 300 staff in 16 offices on four continents.