Exhibition and convention centre, Excel London, has rebranded its former ‘Invision’ advertising and branding service to ‘Excel London Media’.
The rebrand, announced 4 January, includes print and digital sites, experiential marketing, ambient media and opportunities for direct lead generation and customer research.
The team, lead by media and sponsorship director David O’Beirne, is hoping to compliment its current business of event-related promotions with customised media schedules targeting audiences throughout the year at Excel.
O’Beirne said: “By adopting an audience-driven approach we are able to propose bespoke media schedules to clients based on demographic profiles. Combined with the creativity and operational capabilities of an exceptional media team, this enables us to provide full end-to-end service for our clients.
“We are excited to be working with leading brands in 2016 to help them make connections and create new possibilities.”
New investment in digital media is promised at the venue for 2016, management says, providing brands with greater creative scope and opportunities for live interaction with venue visitors via social media.
Campaigns are currently being developed to run in 2016 for Zurich Insurance, Hewlett Packard, Lycamobile, Europcar and luxury yacht brand Sunseeker.