London-based live events agency Crown has been chosen to produce Citroën’s National Dealer Conference for 2016.
The agency produced last year’s conference at Birmingham’s redeveloped Barclaycard Arena, and will design and manage the 2016 conference at ArenaMK, at the home of Milton Keynes Dons football team.
Last year saw Citroën reach a milestone with its DS brand celebrating its 60th anniversary. The 2015 conference showcased the automotive brand’s heritage and the technically challenging show concept encompassed an exhibition space and visually engaging LED display that brought to life the ‘storyselling’ approach.
Crown says it hopes to develop this approach further this year with “an intimate multi-sensory experience, a unique idea conceived by Crown, that won the agency the pitch”.
Simon Hambley, director of Live at Crown says: “We’re extremely pleased to be working again with Citroën on their National Dealer Conference. We’ve received great feedback from last year’s conference, so that’s testimony to the impact our concept has had in delivering Citroën’s objectives, keeping audiences engaged, and retaining key messages.”