Christmas market and summer schools provide fillip as Keele diversifies

A Christmas market and seasonal parties helped make 2015 a big year for Keele University, the campus Conferences & Events arm reports.

Keele Hall, a 19th century Grade II listed building, welcomed 35,000 guests for meetings and events last year alone, with the team hosting everything from summer schools to sporting tournaments, weddings, recruitment events and awards dinners.

The biggest boost to the annual figures came from The Staffordshire campus’s 2015 event highlight: hosting the UK Corporate Games, which attracted thousands of business men and women last June for a weekend of competitive sport. Other achievements by Keele University Conferences & Events arm in the last year under review include achieving a silver in the Green Tourism Awards for commitment to sustainable practice. It also became the first Midlands academic venue to gain a Compliant Venues Healthcare Accreditation.

The university hosted 4,000 events last year and the newly-refurbished Keele Management Centre, a year-round training facility, now offers 11 meeting rooms, a 200-seat restaurant and 38 en-suite bedrooms.

And, for 2016, the conferences team is looking forward to utilising a new teaching space on campus, The Walter Moberly Building, which has underone a £2m refurbishment.

Christine Page, head of sales in the events team at Keele, tells CN: “We are seeing a real trend in terms of demand for English Language Summer Schools here, and the flexibility of our facilities coupled with the addition of more available teaching spaces this year is a big step towards meeting this demand.”

“The the soon to be completed overhaul of the Sports facilities is another step in the right direction, demonstrating our growing ability to host events that are more varied than just traditional conferences and meetings.”

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

Up Next

Related Posts