Bayer extends Ashfield preference for two more years

Global life science and healthcare corporation, Bayer has appointed Ashfield Meetings & Events as a preferred UK venue-finder for a two-year contract extension.

Ashfield M&E sourced, negotiated and contracted over 600 meetings on behalf of Bayer in 2015. In addition, the agency has delivered live event services including production, creative, digital and communication offerings.

The re-appointment followed a procurement exercise conducted by Bayer that reviewed key metrics, performance indicators and benchmarking against competitors.

Business director for venue finding at Ashfield M&E, Louise Goalen, said: “We are thrilled with the re-appointment. It means our partnership with Bayer can continue to go from strength to strength.

“As with many of our life science and healthcare clients, our experience in providing compliant venue finding services in a changing regulatory environment is a key factor in the successful partnership. We also regularly review our processes to ensure they are optimised to deliver significant savings to Bayer. The team are delighted with the news and excited about continuing to explore ingenious ways to add value to the services we provide.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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