American Express M&E goes DoubleDutch on pharma app

American Express Meetings & Events has launched a new app for healthcare professionals (HCPs) which, it says, will provide pharmaceutical companies with greater transparency on their delegates, and also help them adhere to strict global regulations for their sector.

HCP Mobile Connect is powered by mobile event technology provider DoubleDutch and allows meeting owners to accurately confirm and log the attendance of the HCP attendees electronically. The app can also be customised at a country level in order to provide local languages and relevant legal messages.

As new regulations are put into place, global pharmaceutical organisations face higher levels of complexity and scrutiny when it comes to the reporting and management of indirect transfer of value to HCPs, tied to participation in sales meetings, education programmes and conferences. Digitally captured attendance records can, therefore, mean improved data collection integrity and help to improve compliance and visibility.

“Pharmaceutical companies are facing increasingly complex obligations from a regulatory and compliance perspective, both within the US and internationally,” said Issa Jouaneh, senior vice-president and general manager for American Express M&E. “With this in mind, we offer a suite of services for the healthcare industry to assist in providing full visibility of meetings and events attendees and associated spending.”

“The healthcare industry involves thousands of meetings every year, all over the world, and they vary in size from large conferences, to mini-events such as lunches and dinners. With this in mind, an app which provides transparency on attendance records, will deliver value to its users, who are required to keep track of this information in order to remain compliant.”

“The events industry is witnessing a digital and mobile revolution, with solutions such as DoubleDutch designed to digitise the offline experience and bring more data and insight to help event organisers track, measure, and optimise their events,” added Lawrence Coburn, founder & CEO, DoubleDutch.

HCP Mobile Connect downloads on all smartphones and is available to all American Express M&E pharmaceutical customers.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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