The Healthcare Meetings Forum, a committee of representatives from healthcare sector companies, medical societies and specialist agencies, has brought experiential agency WRG’s head of congress Rob Bagust, on to its steering committee.
The Forum was formed in 2013 to provide insight and identify trends in the changing landscape of the healthcare industry and an unbiased view of medical meetings. Its conference content has shared expert experience to better understand and deliver healthcare meetings and events.
Bagust brings 10 years’ experience in events for the healthcare sector to his new committee role.
Chris Gosling, head of healthcare at WRG said: “We have been impressed with the traction the Healthcare Meetings Forum has gained in the sector over the last few years. We’re delighted the Forum has invited us to take up a place on the committee; healthcare is one of the areas where we’re seeing significant growth in our business. The work the events industry contributes to healthcare is certainly some of the most exciting there is.”
One of the Forum’s organisers, Mark Handforth, said a series of expert roundtables were planned for Q1 and Q2 2016, with a full Forum in Q4 2016.
Next year’s Forum would, he said, focus on the evidence around the results of the European transparency directive.
“WRG and particularly Rob Bagust, have valuable creative insight and expertise. We want to harness this, demonstrating how today’s healthcare events use cutting edge creativity to deliver scientific messaging in an engaging way,” Handforth said.
WRG has offices in Europe, the US and Asia-Pacific and employs 150 staff.