Stirling has received, 18 December, a tourism boost with a £15,500 grant from VisitScotland Growth Fund, following this week’s launch of Virgin Trains’ direct service between London and Stirling.
Marketing body Destination Stirling has been given the money to match-fund a year-long campaign to increase the city’s profile in the business tourism sector.
The £31,000 marketing push aims to attract an additional 3,000 overnight business tourism visitors over the next year, generating an estimated spend of £780,000.
At the centre of the campaign is the message that the Stirling region can host corporate events, with recently refurbished University of Stirling accommodation, and other accommodation providers including Dunblane Hydro and Stirling Court Hotel.
Destination Stirling will also launch national social media campaigns aimed at raising the profile of the city’s business tourism offering.
Liz Buchanan, regional director at VisitScotland, said: “Stirling has a huge amount to offer the business tourism industry. We are delighted to award this money to Destination Stirling through the VisitScotland Growth Fund.”
Destination manager at Destination Stirling, Geoff Morrison, said: “Stirling is a deeply historic Scottish city. The success of our VisitScotland Growth Fund application provides significant opportunity to drive awareness across our key markets as part of our wider Business Tourism strategy.”
The VisitScotland Growth Fund is open to groups of three or more businesses and can support well planned, inspiring and new marketing campaigns.