Meeting Professional International (MPI) UK & Ireland Chapter is to enter an innovative new partnership with International Confex that will place the Convention Industry Council’s (CIC) professional certification, Certified Meeting Professional (CMP), at the centre of an educational and marketing campaign preceding and during the show next March.
The partnership includes a joint marketing campaign designed to enhance engagement in the certification, raising awareness of its many competitive benefits.
The agreement will also see the delivery of the UKs first ‘CMP BootCamp Live!’ experience, which will offer planners an intensive day and a half programme that will help them to prepare for and learn more about the CMP.
The BootCamp Live! experience promises to give planners a chance to test themselves against 10 key knowledge domains in the live environment on site at International Confex.
“Confex are keen that their show represents the very best educational platform for professionals to get ahead with inspiration, ideas, networks, and professional education,” says Richard Parker, president, MPI UK&I Chapter. “We know the partnership with MPI and the promotion and preparation for CMP will help to achieve this and will support industry and UK event companies to gain the many benefits of this long-established, global and outstanding certification awarded by the CIC.”
Currently there are 10,000 CMPs in 55 countries, but MPI alongside other industry associations is keen to see more CMPs within the UK.
As part of the agreement, Confex and MPI will implement a joint marketing campaign for the chapter and CMP, as well as the events programme that supports the certification. Visitors can glean more information on the CMP qualification as well as on the many benefits of joining the global association from the MPI UK&I Chapter stand at International Confex.
“This is exactly the sort of meaningful partnership we are creating with the industry’s key trade associations,” said Liz Agostini, event director at International Confex. “One which goes well beyond the exchange of logos, and brings real long-term value to both parties. We gain some amazing educational content at the show for our visitors, and are able to provide 360-degree support in publicising the considerable value MPI offers its members. CMP has an important role to play in continual professional development for the industry’s best people and we’re delighted to be supporting it.”
International Confex takes place 2–3 March 2016 at Olympia London.
For more information: visit www.international-confex.co.uk