International Confex launches the ‘Ideas Factory’

Next year’s International Confex will be themed ‘Ideas Factory: Innovation that shapes the industry’ with the educational programme, event branding and exhibitor marketing all promoting the importance of ideas and innovation in shaping the look and feel of events to come.

Organisers of the show are encouraging exhibitors, association partners, and event visitors to get behind the theme to create an ‘ideas-driven’ environment. The theme will also be implemented across UK Events Week, where several sessions look at innovation within meetings and experiential, and how to manage and create ideas within business.

The theme will be visible across the show, with EvenTech16 showcasing tech innovations for the future. Equally, existing plans from exhibitors will showcase the innovations being made at venue and destination level, as well as throughout the event support chain.

Meanwhile, Mastercard has confirmed one of the stand out sessions of UK Events Week, with their head of European brand activation flying in from Italy to host a question and answers session for event organisers.

Other significant events of note will include a CEO Dinner hosted by Nick de Bois and attended by some of the leading CEO’s in London, discussing their vision of the events industry.
There will also be two breakfast sessions before International Confex on the Wednesday and Thursday, the first looking at technology innovation and showcasing some of the future tech on offer for 2016 and beyond. The second session will look at the latest new private dining and restaurant venues event organisers may want to consider for the coming year.

The association programme is also looking strong again after the show delivered over 350 association buyers in 2015 through its partnership with Association Network. Tourism Ireland will be supporting a pre-event dinner before the show, and Southport Conferences will be sponsoring the day’s content, including the latest in its discussions on business extension, and how to incentivise the organiser market to embrace this trend.

Confex continues to develop its partnerships within the industry. Following on the tail of the excellent partnership with MPI UK&I and its CMP programme, the show has confirmed a partnership with ISES UK to support the event tech hub with a ‘sign posting’ activation that helps event organisers find the creative solutions they need for their events. The MIA will once again host its AIM Pavilion and EVCOM will host its annual board meeting and a membership refresh seminar during the show.

“We’ve got a brilliant group of people working with, for, and alongside the show, from our exhibitor partners to our associations, and of course our outstanding Steering Group. All of them are passionate about Confex and want it to represent and reflect the very best of the industry and are bringing their ‘A’ games to the show,” says event director Liz Agostini.
“We’re expecting well in excess of 12,000 event professionals at the show. They love Confex because it’s an exciting, innovative and dynamic environment that suits events people. Our research always tells us that they visit Confex for inspiration, now we’re capturing that energy in everything we do with the show.”




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