ICC Birmingham gives students experience at AoC conference

For a third consecutive year, the International Convention Centre (ICC), Birmingham has invited students to gain experience of the events industry through a work placement scheme run in collaboration with the Association of Colleges (AoC).

The placement is designed to improve students’ employability and skill levels by gaining work experience during the AoC annual conference last month.

Linda Best, associations account director for the ICC, said: “Each year the students are given the opportunity to work with our team of in-house experts. The feedback we have had is always very positive. This experience is invaluable to the students, not only giving them chance to work with a major conference but learning from some of the best in the events business.”

Andrea Jones, senior communications manager for the AoC, said: “The Association of Colleges understands how important work experience is, which is why we are proud of the student involvement in our annual conference and exhibition.”

Diana Read, a prospective journalism student from Birmingham Metropolitan worked within the press office during the conference and said: “The three days I got to spend doing work for the ICC and the AoC have been greatly informative. They have allowed me to learn about areas like PR and marketing, write articles for the AoC website and experience being an actual journalist whilst at the conference.”

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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