Justin Hopwood has been appointed to lead the commercial team at Lancashire County Cricket Club’s Emirates Old Trafford venue.
As new sales and marketing director Hopwood, joins from commercial ticketing company the Mike Burton Group, where he was head of sales and marketing. He also worked on major joint venture companies with both England Rugby and the British & Irish Lions.
Hopwood’s responsibilities will include all venue sales, including hospitality at the new Hilton Garden Inn at Emirates Old Trafford hotel that opens in 2017.
LCCC chairman Michael Cairns OBE said: “Our search for the right person to drive all our revenue streams forward, including ticket sales, our burgeoning conference and events sales, our brand new 150-bedroom Hilton Garden Inn hotel and all our other ancillary businesses, has been a long and thorough process and we are delighted to welcome Justin on board to Lancashire County Cricket Club.”
The EOT has recently undergone a £45m redevelopment, including of its corporate facilities.