Birmingham is set to attract the highest number of visitors on record in 2015.
Tourists to the city are expected to reach 38.1m, and revenue could hit an all-time high of £6.2b.
New figures from Marketing Birmingham’s researchers, the regional Observatory and tourism research body Global Tourism Solutions (GTS), show forecast reports spanning until the end of 2015.
These preliminary figures are higher than the previous 2014 record, however, 2014’s figures did see their tourist numbers and visitor economy increase.
The most significant month in a decade for the city saw a finished £600m redevelopment of the New Street Station and the opening of the Grand Central shopping destination, as well as two fixtures of the Rugby World Cup 2015 at Villa Park.
The STEAM report revealed a rise in visitor spend of £245m from 2014 to 2015, creating 859 more jobs in the city and surrounding region’s tourism sector.
Neil Rami, chief executive of Marketing Birmingham, said: “2015 marked an important milestone for Birmingham and the surrounding region. These record visitor figures are proof of the city’s rapidly growing profile.”
Creative director of Birmingham Weekender, and artistic director of Birmingham Repertory Theatre, Roxana Silbert, said: “Birmingham has a year-round world class cultural offer with our theatre, music, dance and visual arts companies ranking as some of the best in Europe. It’s this kind of creativity that is inspiring many people to work, visit and travel to Birmingham.”