Event agency Sledge has announced a repositioning of itself as a ‘perception changing, large-scale corporate and public events’ agency.
The new strategy includes the acquisition of film content production company, The Bigfoot Project, new branding and the recruitment of three additional employees.
“As early pioneers in the world of experiential we have seen a huge shift in the live events market, with the sector becoming commoditised and diluted,” said founder and CEO Nic Cooper.
“While we are proud of our heritage, we have evolved and our new focus sees us concentrating on perception changing live communications. Large-scale events demand amazing content, so we have acquired The Bigfoot Project to ensure that we have the in-house capability to create and deliver the range and standard of content required. Our strategy also includes new branding and the addition of three new recruits.”
MD Laura Capell-Abra (pictured) added: “Our strength lies in delivering large scale, complex events. These events are often created to change perceptions or to solve complex business communication challenges; they may have many different elements and usually have to communicate with a multitude of different stakeholders. Recent examples include Dubai Week in China – a week long multi-faceted event that attracted over 15,000 visitors, our work surrounding the Dubai World Cup involving the creation of opening and closing ceremonies, and the Campus party (dubbed Glastonbury for geeks), a week long 24-hour tech fest for 10,000 global participants.”
Sledge has also launched a series of brand led strategic events, gathering brand marketers together to evoke debate and discussion on key topics, with content to be distilled into a series of white papers.
The three appointments include Becca Shanks joining Sledge as a producer. She comes from Fisher Productions and TRO, while Sophie Smith is a new project coordinator and Nathan Vahiesan joins the finance team.