British Airways has signed a five-year deal to hold the naming rights to Brighton’s i360 tower.
The 162m seafront viewing platform will open next summer and be known as the British Airways i360.
The tower was designed by the team behind the London Eye, which British Airways also initially sponsored.
According to the venue rate card published in summer, the pod will cost £2,250 for a reception, the toll both hire charge is £1,000 while a reception at the beach front upper esplanade will cost organisers £7,500.
Brighton i360 chief executive, Eleanor Harris said: “We are delighted to have such a prestigious British and global brand sponsoring our ground-breaking attraction. British Airways and the i360 share a similar market regionally in the South East and a comparable international reach. We also share a proud history of engineering and design excellence.”