New chief for Shakespeare’s England

Regional tourism board, Shakespeare’s England has appointed a new chief executive.

Helen Peters will take over from outgoing head Robin Tjolle on 30 November. She previously worked as deputy director of tourism for Bicester Village and brings with her 30 years’ experience in tourism, working in sales and marketing for leisure companies. She is also a past board member for Shakespeare’s England.

Peters, said: “I am absolutely delighted to be joining the team at Shakespeare’s England as the new chief executive, especially at such a significant time. 2016, with the commemoration of the 400th anniversary of Shakespeare’s death will be a momentous year for this part of the world.”

“I am fortunate enough to have been involved with the organisation since its inception and am very much looking forward to steering it through the next stage of its development.”

Chair of Shakespeare’s England and Royal Shakespeare’s Company head of marketing, David Collins, said: “I am delighted that Helen has been appointed as the new chief executive of Shakespeare’s England.”

“I would also like to thank Robin Tjolle for all he has done for Shakespeare’s England over the last three years – from its origins to a gully fledged organisation.”

Emily King

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Emily King

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