A street food venue operator is targeting the corporate market.
Emma Howe will take responsibility for winning business from large-scale corporate bookings, experiential events and product launches at London Union.
Previously head of sales at Late Night London, Howe will work with London Union’s street food traders and bartenders to create bespoke menus for each event.
London Union takes underused and neglected spaces in London and turns them into street food markets, hosting a line-up of street food traders and bars. Over the past three years, Street Feast has created night markets in warehouses, former carparks and abandoned office blocks. It has two venues open for autumn/winter: Dinerama, a 1000-capacity street food arena in a former bullion yard in Shoreditch which is now roofed and winter-proofed with a brand new an alpine lodge bar and Hawker House, a 2,500-capacity warehouse in Canada Water, one of the largest venue spaces in London. The company also operates two summer venues, available to hire from May onwards; Street Feast Dalston Yard, a twinkling street food circus in a former carpark opposite Dalston Junction Station and Model Market, a transformed derelict 1950s market in south east London.
Howe said: “I’m thrilled to join the London Union team to deliver such a movement for the brand. The company has transformed the way Londoners eat out since 2012 and this expansion brings something new and exciting to the events industry – allowing bookers to create events in these truly special locations and offering them some of the best food and drink in the capital.”