International speakers inspire city conference ambassadors

Sheffield’s Cutlers Hall held the Sheffield Conference Ambassador Dinner. The annual dinner celebrates the conference advocates who help bring large-scale business events to the city.

The Conference Ambassador Programme run by Destination Marketing agency Marketing Sheffield, is a long-term initiative specifically focused towards increasing business tourism.

Conference ambassadors have brought different events to Sheffield over the past five years, from medical symposiums and workshops to large-scale association conventions.

Speakers at the event included professor of child health and consultant in paediatric endocrinology, Paul Dimitri, who is also the director of research and innovation at Sheffield Children’s Hospital; and presenter and broadcaster, professor Mark Miodownik.

Director of Marketing Sheffield, Brendan Moffett, said: “Sheffield is a very strong city for business tourism as evidenced by the strong year on year growth. The Conference Ambassador Programme is a significant contributor and we are keen to accelerate its growth as our Universities go from strength to strength.”

The event was supported by Hospitality Sheffield, the University of Sheffield and Sheffield Hallam University.

Ian Slater, chair of consortium Hospitality Sheffield, said: “Hospitality Sheffield recognises the vital contribution Marketing Sheffield’s Ambassador Programme makes to the business tourism sector, which is why we are a leading supporter.”

“Ambassadors are knowledgeable and passionate advocates for Sheffield and perfectly places to influence key decisions about where conferences and significant business events are held.”

Emily King


Emily King

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