Organisers of International Confex are promising to light up the events industry next spring with the launch of UK Events Week, a week-long celebration and spotlight on the entirety of the UK Events Industry taking place from 29 February to 4 March at venues across London.
UK Events Week will use events to sell and celebrate events with a week-long programme of boardroom discussions, seminars, conferences and mini exhibitions involving key industry figures and C level execs from multinational corporates, the top 20 event agencies, PCOs, associations, leading venues, government and media.
Broadly divided into three main streams of ‘Business’, ‘Marketing’ and ‘Industry’, events already scheduled range from a chief executive dinner, with participants from the UK’s largest companies, to a presentation from UK Sport on how they pull together a match-winning bid team, an ideal forum for venues and destinations to look at new perspectives on the event pitch process.
UK Events Week is open to all interested parties who wish to add their own events to the programme with promotion via the UK Events Week website and the full stable of Mash Media’s print and digital collateral.
“International Confex and EPS already attract over 10,000 event professionals to London from all over the UK,” says event director, Liz Agostini. “It makes perfect sense when the two largest shows are in town to extrapolate from these two days and expand the stage for the UK Events Industry, providing a week-long forum as a home for discussion, education and celebration of an industry which makes such a significant contribution to the UK economy.”
International Confex is projecting a growth in floor space again, with a large increase in new and returning exhibitors, increasing both the size and impact of their stands. The Event Production Show, moving to a larger space in Olympia National, has already sold out on the ground floor with over 40% of the exhibitors attending the show for the first time.
“The feedback we have from our visitors is that Confex is not only a ‘must-attend’ but, more importantly, a real ‘want to attend’,” Agostini adds. “Confex transcends the pure transactional, with business being conducted and deals signed in an environment that is vibrant, exciting, social and inspirational.”
Confex will also be unveiling technological innovation, expanding the largest UK event tech gathering, to create ‘a show within a show’, with Eventech 16. Visitors will be able to view the latest technology that will be influencing their events for years to come.
“We’re going to be showcasing some of the most innovative products around the world at Confex. It’s a massive part of the visitor experience and something we’re really looking forward to delivering on,” Agostini adds.
Other features of Confex include the return and expansion of the Association Events Forum in partnership with Associations Network, which attracted 180 association event planners in its inaugural year; the AEO Sales Conference, and the Business Travel Theatre, where again the role of the airlines, travel providers and agencies in supporting the meetings industry will be debated.
“We’re investing heavily in the show experience to create an environment that not only represents, but reflects the very best of this creative, dynamic and inspirational industry,” says Agostini. “Research we have conducted has highlighted the exceptional dwell time of our visitors, reflecting how absorbing the show has become and we will continue to build this element of the offering.“
UK Events Week takes place 29 February-4 March at venues across London.