Event tech beacon burns brighter in Old Truman Brewery

Organisers of the Event Tech Live 2015 conference and exhibition, AMP Events, claim that 1,050 attendees and 64 exhibitors meant the show Europe’s largest dedicated event technology show.
The visitor numbers at the Old Truman Brewery, London on 11 November, were 20% up on last year, according to AMP Events.
Event tech guru Julius Solaris, speaking at the ‘Ask me Anything’ session and fielding questions via Glisser and the show floor, dismissed the notion of Europe trailing behind the US in event technology innovation. He singled out beacons, the micro-location-based tool that uses Bluetooth low energy for communicating with enabled devices, as the best practice he’s seen of tech supporting meaningful delegate networking.

The Make Your Own Device (MYOD) panel headed by Mitesh Patel, Microsoft’s mobility specialist, pointed out the transient nature of a ‘day in the office’ in 2015 and focused on our need to be connected all the time. Patel said: “There are more mobile devices on the planet than human beings and statistics show we are more productive outside than inside the office as a result. To that end, we can customise devices to our customers’ spec.”

Networking at the show was facilitated by the iWaz.at app, while the Zappar’s augmented reality tech also provided audience engagement.

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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