Emirates Old Trafford reaches five-year-deal with Heineken

Manchester’s Emirates Old Trafford and Lancashire County Cricket Club (LCCC) have signed an exclusive £1.2m five-year deal with Heineken.

The global brewer will supply beer and cider to all bars at the international cricket ground and conference and events venue.

LCCC chief executive Daniel Gidney described the Heineken deal as representing “the start of an exciting new era”.

“It demonstrates how far Emirates Old Trafford has grown as a business, and this investment from a brand partner of the Champions’ League and the Rugby World Cup shows the path we are on.”

2016 is set to be a huge year for Emirates Old Trafford which will host international cricket between England and Pakistan and a leg of Rhianna’s The Anti World Tour.

The brewer is also the official sponsor of the Party Stand for all cricket match days as well as the surrounding fan village, hosting pop up bars, food stands, big screens, live music and entertainment.

Graeme Nicholson, regional sales director at Heineken, said: “As one of Manchester’s largest employers, we’re pleased to have cemented our links with Lancashire Country Cricket Club at Emirates Old Trafford.

“Both businesses were founded in the same year 1864 – and we look forward to developing the partnership in the future.”

Heineken recently invested £50m in its city centre brewery, which produces two million pints a day.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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