Event firms merge to create Fat Unicorn

An event organiser and software developer have merged to form a new agency.

Gruve, an event management company, has joined forces with software developer Fishrod Interactive to create Fat Unicorn.

Gruve was founded in 2005 by Ru Barksfield who will continue his role at Fat Unicorn as creative lead and CEO. Meanwhile, Gavin Williams, founder of Fishrod Interactive will assume the role of chief technology officer, overseeing the technology laboratory that sits within the new agency’s head quarters in West London.

Gruve and Fishrod have worked together since 2008, creating interactive experiences for clients including the BBC, Sky, Barclays, Honda, VCCP, Ogilvy, Wasserman, RPM and Jack Morton Worldwide.

Ru Barksfield said: “We genuinely believe that nothing is impossible and if ourselves or our creative clients come up with an idea that will genuinely add value to an event experience, Fat Unicorn will design it, build it and deliver it.

“Most of our clients knew we worked together and the relationship has always been seamless, so it seemed natural to make the back office and presentation the same. We decided that Fat Unicorn will be a new kind of agency that comes up with the creative concepts, physically builds them, and then evaluates their efficacy for clients.”

Gavin Williams said: “We’ve got amazing skill, great minds and a lot of experience in our team. It means we can create the things that come from the recesses of our wildest dreams, and make them a presentable and effective reality for our clients. Our stuff always works, it never lets the client down and we don’t do it if we can’t measure it.”

John Keenan


John Keenan

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