North America now supplies a quarter of Excel London’s conference and events business, according the London convention and exhibition centre’s executive director James Rees.
Rees was speaking following the visit of over 600 airline representatives as delegates for the recent MRO Europe aviation conference and exhibition, organised by Penton at Excel London.
Part of the Aviation Week Network, the event posted record-breaking numbers, including 7,000 registered attendees which represented a 17% increase compared to 2014.
There were delegates from 94 countries and 63% of attendees serve at the vice-president, director or manager level, the organiser claimed.
MRO Europe is the continent’s largest event focussed on commercial aviation maintenance, repair, and overhaul (MRO) and its conference programme drew speakers from airlines, regulators, suppliers and service providers.
MRO Europe featured some of the industry’s top executives, including: Fergus Wilson, COO, Aer Lingus; James Kornberg, director of engineering and maintenance innovation, Air France/KLM; Phil Wardlaw, GM Engineering Services, Virgin Atlantic; Michael Hickey, group director of operations, Ryanair, and Chris Markou, head of operational cost management, IATA.
Lydia Janow, MD for events and tradeshows at Aviation Week Network, said: “The growth and success of the show demonstrates the unparalleled quality of speakers, attendees and exhibitors. We are thrilled about the unprecedented numbers we experienced this year.”
James Rees, executive director for Excel London, added: “We are delighted MRO Europe returned to Excel London for their 2015 event, with record breaking results. This is representative of a trend we are seeing, with an increasing number of North American meeting planners now choosing London for their events. Currently 25% of all conference and event business at Excel comes from North America, with other clients including IEEE, Microsoft, Salesforce.com, CFA Institute and HP. We look forward to welcoming the team from MRO Europe back to Excel in 2017.”