TRO pops up for BMW in Newcastle, Manchester and Bristol

TRO and BMW Group launched the first of their pop-up shops today (5 October). There will be two more shops to open between now and December, all dedicated to the BMW i range of electric vehicles, and merchandise. Newcastle’s Intu Metro Centre will host the first pop-up shop, which will be live for three weeks.

The space and experience has been designed by TRO to complement the style of the award-winning BMW i3 and i8 vehicles. Experiences include a lounge area with a coffee bar, a story wall containing iPioneer customer stories on interactive screens, a kids’ zone with ‘buzzwire’ and other games, and a charging zone for mobile phones.

BMW i general manager, Carl Sanderson said: “We are looking forward to welcoming people to our specially designed i shops over the coming weeks.”

TRO and BMW Group have been working together in the UK for 20 years, activating brand sponsorships, delivering brand events and more recently pop-up retail.

Previously, TRO has rolled out pop-up retail experiences for Bailey’s (at Christmas last year), and for Volvo and Vauxhall, and the agency is currently in the midst of delivering a pop-up retail experience for Lipton T.O in Paris.

The BMW i Pop-Up Shops will visit the following locations:

Intu Metro Centre with Lloyd BMW Newcastle – 5-25 October

Intu Trafford Unit with Williams BMW Manchester – 2-22 November

Cabot Circus Bristol with Dick Lovett BMW – 30 November until 13 December

Emily King

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Emily King

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