The fresh Group to drive Hyundai Dealer Conference

The fresh Group is to deliver Hyundai’s 2016 Dealer Conference. The win followed a competitive pitch involving four agencies.
The conference will take place in January 2016 at the Park Plaza Hotel, Westminster Bridge, London and organisers expect to attract 400 dealer delegates.
Hyundai Motor UK kicks off each year with a Dealer Conference and the 2016 event will be designed to provide a platform for networking, sharing key messages and discussing future plans.
The conference will be the first event that fresh will have delivered for Hyundai and MD Patrick Howells said: “This is a very important event for Hyundai during a significant period of ongoing development for their business. To be appointed to deliver this project is a great achievement that is testament to our strategy to develop our automotive service offering further as we move into 2016.”
Laura Taylor, director of client delivery added: “Everyone at fresh is incredibly excited to be working with the team at Hyundai on this event. There is a broad range of automotive experience and knowledge across the team and we shall be utilising this to work in collaboration with Hyundai to ensure they achieve their event objectives”.
Kate Conway, events manager at Hyundai stressed it was important for agency partners to immerse themselves in the brand and its objectives for the conference.
“It was very clear from first reviewing fresh’s proposal that they had invested a lot of time in ensuring they did this. Their innovative, creative ideas were core to their proposal as well as their strong delivery and logistics skills. We are very much looking forward to working with the team.”

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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