International organiser Reed MIDEM has announced the appointment of Simon Rhodes as managing director UK.
In his new role, Rhodes will oversee Reed MIDEM’s British-based business and take the UK sales lead on the company’s real estate portfolio, which includes MIPIM, MIPIM UK, MIPIM Asia, MIPIM Japan and MAPIC.
Prior to joining the firm, Rhodes was EMEA marketing and business development director at CBRE, from 2005 to 2015.
He has been a director of ISBA (Incorporated Society of British Advertisers), currently sits as an industry expert on the General Media Committee of The Advertising Standards Authority, and holds a Bachelor of Sciences Honours Degree in Economics
Reed MIDEM’s chief executive, Paul Zilk said: “Simon brings extensive international experience in marketing, business development and management to Reed MIDEM’s UK team as they work on our television, music and property events.
“His knowledge of the real estate industry makes him ideally placed to lead our sales strategy in the UK for our property portfolio and will be particularly beneficial as we grow MIPIM UK.”