Battersea Evolution has opened a new mezzanine level creating a more intimate space for SMEs and businesses of 500 to 700 employees.
The venue’s events team hopes the mezzanine will open new doors, with growing demand for conference space from professional conference organisers and associations. The space is being positioned for meetings and seminars.
Research conducted by the venue following the 2014 Christmas Season found that 21% of companies would be interested in booking an event at the Battersea Evolution if a smaller space could be offered within the venue.
Now the mezzanine is ready for the 2015/2016 Christmas season, accommodating standing receptions and sit-down dinners.
Andrew Hodgkins, group managing director, said: “The mezzanine level has lifted the potential of Battersea Evolution and opened up a whole host of new opportunities for the venue. It gives us the ability to be able to compete in the conferencing sector, where breakout space and natural daylight are increasingly sought after.”
Furthermore the InterContinental London has attracted awards ceremonies and corporate events to its new Arora Ballroom.
The ballroom is located within a 4,500sqm conference centre, and can be used for events and corporate celebrations. In addition, it can be divided into configurations, with each half of the ballroom accommodating 1,500+ guests for seated events.
The Arora Ballroom is further equipped with an additional 19 multi-purpose function rooms, and event organisers office and an outdoor space for event showcases and marquees. It is equipped with lighting and sound technology, as well as free Wi-Fi for up to 5,000 guests at a time.
Hasham Soliman, general manager of the InterContinental London – The O2 said: “We are proud to be bringing an all-new – and much needed – award ceremony and banqueting space to this vibrant area of London which is fast becoming a micro events destination in its own right.”