Is coffee the new wine?

by Stephanie Ellrott, RIBA venues

According to a new survey of 2,000 people in the UK, 8 in 10 people regularly drink coffee and nearly 70m cups of coffee are drunk throughout the country every day. Not content with a good old cup of instant coffee anymore, just one in five coffee drinkers choose to have an instant coffee more than once a day, according to the survey, and they now expect Gingerbread Lattes, Café Mocchas and Espresso Con Pannas to name just a few.

The news supports my theory that we have become a nation of coffee loving snobs.

As an events venue where regular coffee breaks take place throughout the day, we have realised the importance of offering delegates a decent cup of coffee to get them through the day. To us coffee has become the new wine and we have noticed delegates are more interested than ever before in the different flavours the coffee bean can offer. Standard instant coffee just doesn’t do it for coffee drinkers anymore.

To this end we decided to approach our coffee breaks at RIBA Venues in a different way. We serve a much stronger coffee in the morning to pick delegates up and lead them through the day awake. A softer, lighter coffee is then served in the afternoon to ensure delegates don’t have a sleepless night.

We also put more emphasis on the quality of coffee available at the venue and through a new partnership with Eros we now offer coffees for every taste, from medium dark roasted blends made up of 100% Arabica coffees from Indonesia, Brazil and Central America, to lightly roasted 100% height grown Colombian Arabica, one of the most balanced and accomplished coffees in the world.

Will our delegates notice the difference? If Hilton Worldwide’s recent study of UK business workers which found 57% though hot drinks made them more productive in meetings rings true, then we certainly hope so.

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

ConferenceNews Guest Author

Author

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

Up Next

Related Posts

banner