Group interaction key to success of face to face, according to new study

New research from Loughborough University’s conferencing brand, imago, in conjunction with the university and specialist consultancy The Right Solution, concludes that the key to success of face-to-face meetings is group interaction.

The research was conducted among 750 event organisers, delegates and students.

A large majority (88%) of each group said that group interaction and discussion was the main benefit of meeting face-to-face in a learning environment, whilst 67% said knowledge sharing was also key, and 60% reported fewer communication barriers when meeting face-to-face.

Emma Boynton, imago’s head of sales and marketing, said: “In a modern world where we rely heavily on technology to conduct day to day business, our research highlights the importance of taking time away from the office to meet with our peers face-to-face. Group interaction is key in making business meetings successful.”

“We felt it was important to include students in the research because they are the future of the meetings industry. They provide us with insight into the minds of future leaders, event delegates, and organisers.”

The final research paper is available to download for free from Thoughts about the research can be shared on Twitter via #futureF2F.

Emily King


Emily King

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