Event apps put delegates in the picture

Ian Broom, founder and CEO of Fliplet, looks at how to create the perfect app for your event

With 44% of attendees preferring to use an app, most large events now provide apps to ensure the best user experience.

But as they become an expected part of the event experience , event apps need to be useful to attendees before, during and after the event in order to be successful.

So what features should your app include?

Before the event

● Location: Ensure that attendees know where to go, complete with a map and information on public transport.
● Registration: Allow attendees to register directly on the app upon arrival.

During the event

● Schedule: Provide a full event schedule, including speaker biographies.
● Document library: Include any documents or media relevant to the event, including videos, images and RSS feeds.
● Note-taking: Allow attendees to take notes directly in the app and to email themselves a copy.
● In-app messaging: Promote networking by allowing attendees to message each other.
● Social media integration: Enable users to share insights on social media, contributing to the promotion of your brand.
● Offline functionality: Ensure your app works offline, as WiFi can be notoriously unreliable at events.

After the event

● Feedback: Ask attendees for feedback via polls or surveys and capture useful data for organising future events.
● Analytics: Include analytics software to monitor app usage and measure your success.

In conclusion

Event apps are great ways to keep attendees engaged and make your event more interactive – whether it’s a large conference or a small meeting.

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

ConferenceNews Guest Author

Author

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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