Clic+, the boutique exhibition and conference launched by Robinson College, Cambridge, last year, returned, 30 September, for a second edition, attracting 200 meetings industry professionals. Clic+ 2015 included seminars and workshops designed exploring issues, including: maximising ROI, finessing content and ensuring sustainability.
Much of the day’s action took place in Robinson College’s new Crausaz Wordsworth Building, the culmination of £5m of investment into the academic venue.
Keynote speakers included Victoria Darragh, from recruitment specialists Hays, who spoke about the role of the personal assistant in the events universe. Her talk included practical advice for improving engagement before, during and after an event and she noted event managers were often under-appreciated in the work they do and, as a result, pay scales failed to match the heavy workload.
In the afternoon, HR specialist PutneyRed’s Linda Moir shared examples of her time at Virgin Atlantic and London 2012 and offered some lessons on how to inspire delegates. “From grand gestures to small touches. Importantly, it’s about getting the basics right but adding a magic touch to differentiate from others,” she said.
Interactive workshops were guided by agencies including: Media House, Speakers Corner, Live Group, Inspired and Green Moon Events.
Clic+2015 wrapped up with a debate over the topic of ‘Degree vs Experience’ where Leeds Beckett’s Glenn Bowdin and Natasha Lowman, Inspired’s Ben Cole and Michael McGrath, founder of the Muscle Help Foundation (MHF) agreed that the industry needed to look beyond what they described as “this contrived conflict” and see the value within both platforms.
The speakers left the audience in no doubt they felt that formal qualifications and higher education had helped increase awareness and made the industry more attractive to young people.
A gala dinner hosted by Robinson College on the eve of Clic+ 2015 raised over £2,500 for the MHF charity. Post-event entertainment was provided by teambuilding specialists Off Limits who offered plenty of fun and games to round of the evening.
Commenting on the event, Nick Milne, College Steward at Robinson College said: “The success of last year’s event meant that we had big shoes to fill and expectations, from both new and returning guests were high. What made this event a success, was the strong links we have with our suppliers, agents and partners who all contributed their time and resources to make this event even better than last year.”