By Laura Cassidy, marketing assistant at Fitwise Management
Conferences are imperative to the Continuing Professional Development (CPD) of healthcare professionals. Therefore, make sure your delegates are getting the most out of their educational experience. Below are 5 ways to increase delegate engagement at your conference.
1. Social Media
Social media encompasses today’s world. You can’t go very far without hearing about something on Twitter, Facebook, or the various other social media outlets on the World Wide Web. So why not use this at your conference to increase engagement amongst your delegates? The best way to do this is by getting your delegates involved with a conference hashtag. Make sure they post about what’s going on pre-conference and during and include a hashtag specific to your conference. For healthcare conference you can register your hashtag on www.symplur.com which will provide fantastic statistics on the twitter activity at your event.
Everyone likes a little competition every now and then. Creating an exhibition competition at conference to get your delegates more involved will not only improve the overall experience, but will make your exhibitors happy too! Just remember that not all healthcare companies can take part in competitions, they may be prevented by their internal compliance and ABPI regulations.
As conferences evolve, so does technology. So the best way to keep your conference in the 21st century is by using the latest tech at each event. One way to increase delegate engagement is to create an app for your conference. This will ensure delegates are engaged at all times all the while getting the most up-to-date information. The best apps allow the delegates to ask questions, vote and create their own conference schedules.
Conference is not just about continuing education but also connecting with like-minded professionals. Increase engagement and networking opportunity by adding social events to your conference. Socials can be anything from fun nights to Gala Dinners.
Abstracts are an important part of any healthcare conference. It allows delegates an opportunity to share knowledge and experience. Whether you offer your delegates an oral presentation or to display a poster, this will surely get them engaged at your conference.