The PA Show to debut at Olympia

A new event for the PA community opens at Olympia next March. PA Show event director Ingrid van der Weide explains what’s in store

Behind every successful business person, more often than not, will be a proactive and pivotal PA who expertly manages their boss.

From making key decisions to managing company budgets, PAs are at the heart of their organisations, managing meetings, undertaking research, negotiating with suppliers, juggling diaries and managing projects from office moves to co-ordinating big events and supporting other departments with projects.

With the resurgent importance of the PA in mind and following an extensive period of research, organiser Mash Media has announced the launch of The PA Show. The event will be a two-day show for personal assistants, executive assistants, executive secretaries and senior office professionals that replaces the Office Management & PA Show acquired at the end of 2014.
The show takes place at Olympia London, 2-3 March 2016, and will benefit from co-locating with International Confex and the Event Production Show.

Event director Ingrid van der Weide believes the show is set to become the must-attend event for new office products, innovations, education and hands-on experiences.

“I am heartened by the research results together with the conversations we have had with a number of PAs, both through our recent focus group and on a one to one basis,” says van der Weide, who believes the PA community (that includes the EAs, Executive Secretaries, and Virtual Assistants) has been long overlooked.

“They are crying out for recognition and reward as well as opportunities to broaden their knowledge and expertise while improving workplace practices all the time,” she continues. “A dedicated show that combines relevant education, experiences and opportunities to discover new products and suppliers will give PAs much needed resources to be more effective”.

In discovering what products and services the target audience were most interested in finding out about and topics they were keen to learn about, according to van der Weide, researchers highlighted some interesting results that helped shape the look and feel of the new show.

“With more than 95% of PAs organising events, there will be an emphasis on event management with venues, corporate hospitality and parties, event management agencies, teambuilding and motivation.

“There will also be equal measures of personal development, management and leadership, as well as project management – fast becoming an area of responsibility for many PAs. Travel and transport is also a hot favourite,” van der Weide adds.

Working together with key partners, Mash Media’s plans for the show include a COOL Venue Awards Winners Pavilion, an iZone demonstrating cloud-based and online solutions to common office practices, a health and wellbeing hub as well as an advice centre for all HR and career development issues.

Other key features will include plenty of networking events, sample teambuilding experiences as well as inspirational educational content rolling out across three theatres, in the pavilions and a series of ‘stand bites’ from key exhibitor stands.

The co-location of International Confex will also offer additional opportunities with its selection of venues, destinations, event management suppliers and contractors.
Meanwhile the Event Production Show focuses on the live event industry, with everything you could need for outdoor events, sporting events, live music events, and festivals.
Underpinned by comprehensive marketing campaigns, the PA Show, International Confex and the Event Production Show, van der Weide says, should exceed a combined footfall of 13,000 unique visitors across the two days.

The PA Show takes place 2-3 March at Olympia London. For more information about exhibiting please contact the sales team on 020 8971 8282 or visit the website at




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