Global brand experience agency Jack Morton Worldwide has announced that Bruce Henderson is to join as chief creative officer in January 2016. He will be based in the agency’s New York office.
Henderson is currently chief creative officer for North America at Geometry Global. Most recently, he guided the merger of the G2, OgilvyAction and JWTAction creative departments, creating Geometry.
Prior to Geometry, Henderson was group creative director at Ogilvy in New York, where he worked on accounts, including IBM, Siemens, Six Flags, TD Ameritrade and DuPont.
“As an ideas-led brand experience agency, our creative leadership is a vital component of our success,” said Josh McCall, chairman and CEO of Jack Morton Worldwide. “Bruce is an extremely talented storyteller, team builder, mentor and inspirational leader, whose experience and award-winning creativity will be a tremendous asset to both our creative teams and our clients.”
“Jack Morton has a fantastic reputation for creating brand experiences,” said Bruce Henderson. “So I’m eager to become part of that team and I’m looking forward to supporting Jack Morton’s creative leadership globally.”
In addition to charting the agency’s creative vision, Henderson will chair Jack Morton’s global Creative Council, comprised of executive creative directors and senior strategists from across the world, and will oversee the agency’s brand marketing.