Coventry’s Ricoh Arena is toasting the venue’s new multi-year partnership with Majestic Commercial. Wasps, owner of the Ricoh Arena, becomes the first rugby club to secure a commercial accord with the wine trader.
Majestic Wine is the UK’s largest specialist retailer of wine, with 213 stores nationwide.
Under the partnership with the Ricoh Arena, Majestic Commercial will provide special offers to Wasps’ Season Ticket Holders and hospitality guests during the upcoming season. The sponsor will also host wine-tasting evenings and provide sommeliers at selected matches.
The announcement follows Wasps’ recent 15-year partnership extension with service provider Compass Group UK & Ireland.
MD of the Ricoh Arena, Andy Gibb, said: “This is fantastic news as we continue to build on our reputation of providing a first-class experience for visitors.”
Luke Organ, group commercial director at Wasps, added: “We are proud that, through what we can offer both on and off the field at the Ricoh Arena, Wasps is now in a position to attract brands of Majestic’s calibre.
“We always look at how we can improve a visitor’s experience here at the Ricoh Arena and I am sure our season ticket holders and hospitality guests will enjoy the added social benefits provided by Majestic Commercial.”
Ben Nicholl, commercial director at Majestic Commercial said: “We specialise in working with food led pubs and restaurants and in more recent years has diversified to also dealing with multi-purpose venues with great success and feel that working with the Ricoh Arena is a great fit.”