Organisers upbeat about future prospects, survey finds

A new survey of event industry professionals finds the sector in bullish mood. The results show that two-thirds expect their events to grow and over half of organisers are expecting to launch more events over the next 12 months.

Eventbrite, a one-stop shop for promoting and managing events, surveyed over 500 event industry professionals for a new 44-page Pulse Report of the UK events industry.

The positive sentiment of organisers translates into hiring plans, with 31% expecting their team to increase in size this year, and less than 5% believing it will decrease, the survey results reveal.

Of those being recruited, marketing and communications are in highest demand with 37% of organisers looking for new talent here; and there is a clear trend in organisers hiring to make a direct impact on their top line, with sales being the second skill most in demand at 33%.

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A closer inspection of event budgets seems to reveal a drive towards efficiency.

While 66% of event organisers expect their existing events to grow, only 24% of all surveyed organisers are expecting to increase their budgets to meet that growth, with 7% expecting to reduce them and 69% planning on keeping the same level of spend.

The average event budget among those surveyed was just under £40,000.

The big winners across new types of event technology are mobile event apps, with 25% of all organisers saying they would ‘definitely’ be using one in 2015, and a further 47% considering it.

Email was most often quoted as the most effective marketing channel, receiving 31% of the vote from organisers, followed by social media (20%) and referrals or word of mouth (19%).

The survey also returned a large appetite from organisers to make more use of online marketplaces and discovery platforms, with 31% planning on increasing their use in 2015.

An Eventbrite spokesman said the results showed a marked positive outlook for conferences and the industry as a whole, with positive knock-on effects for employment, suppliers and innovation.

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Conference News resides at the heart of the conference industry examining the issues affecting organisers, venues, destinations and suppliers. Published monthly, Conference News features the latest news, interviews and industry analysis from market influencers.

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