Media professionals have cooked up a record-breaking charity effort.
Allianz Park stadium in London, home of the Saracens rugby union team, played host to 500 staff members of media agency MEC.
The agency staff prepared meals to feed 5,000 of the capital’s vulnerable people.
The event was designed by Food@Work and cultural consultancy Wonder, to bring the agency’s staff together for a day of team work to create meals for FareShare’s London network of Community Food Members (CFMs). These include homeless shelters, women’s refuge centres, luncheon clubs for the elderly and children’s breakfast clubs.
The ‘Knead and Feed’ project was the largest meal donation event in FareShare’s history.
Staff created five nutritionally balanced meals – beef lasagne; Moroccan tagine; butternut, leek and goats cheese tarts; garlic and rosemary focaccia; apple and berry crumble – which were then frozen for FareShare to store and distribute.
Paul Hutchison, deputy MD, MEC, said: “At MEC, we aren’t about mouse mats and behaviours written on the wall. We are about living and experiencing our behaviours together. Rarely are we able to all get together and unite to deliver one project en masse, and we believe collaboration, rather than competition, drives growth for our people, our clients and our industry. We strongly believe in supporting the local community and our annual summer away day puts this into action. FareShare does fantastic work, and we wanted our most ambitious project ever to support as many organisations as possible.”
Rachel Ledwith, FareShare London development manager said: “The need for surplus food across London is greater than ever and it’s fantastic that MEC is helping to recognise the work of all those amazing organisations, many who are staffed mainly by volunteers, who work tirelessly to support those less fortunate in London.
“Fareshare’s volunteers are our lifeblood – we couldn’t get surplus food to over 200 London charities without them – and right now we need more, particularly drivers. So we hope that today’s event will really shine a spotlight on how rewarding being a volunteer at one of the thousands of community groups across the capital can be.”