London’s cultural landmarks lead Google search rankings as overseas visits rise

London is the most Googled city in the world for art galleries and performing arts, according to new insights released, 4 August, by London & Partners, the Mayor’s official promotional company for the city, and Google, to mark the launch of the capital’s Autumn Season of Culture.

The search insights from Google show that London’s theatres generate more searches than those in any other city, while international searches for globally renowned museums rank the Science Museum in London as the most Googled museum in the world.

The Natural History Museum and the British Museum rank second and third according to Google, followed by The New York Metropolitan Museum of Art and the Smithsonian Museum in Washington, D.C.

Separate research published by London & Partners and MHM Insight reveal that in 2014/15 London’s museums and galleries received 17.9m overseas visits, accounting for 57% of the total 31.5m visits.

London’s Autumn Season of Culture campaign will showcase events coming to the capital and Mayor of London, Boris Johnson said: “London is without a doubt the cultural capital of the world. Tourists are flocking to our great city in ever-increasing numbers, drawn by our exceptional cultural attractions and landmarks. Our world-famous museums, galleries, theatres and performance venues have done a terrific job creating and attracting the blockbuster exhibitions and events that form this spectacular Autumn Season of Culture in London. If you are planning to travel in the months ahead, London is a city not to be missed.”

The film of London’s Autumn Season of Culture goes behind-the-scenes at the city’s leading museums and attractions as they prepare to launch their line-up of blockbuster events and exhibitions. The film includes exclusive footage of a Russian lunar lander space capsule being lifted into the Science Museum for Cosmonauts: Birth of the Space Age, special previews of The World Goes Pop at Tate Modern and Cycle Revolution at the Design Museum.

Chief executive of London & Partners Gordon Innes, said visitors to London contributed an estimated £7.3bn per year to the capital’s economy. “By bringing together these events, we can attract new international audiences to experience the best of London’s blockbuster cultural offerings, while underlining the city’s status as a global cultural powerhouse.”

The new data claims the number of international visits at London’s museums and galleries has risen by more than 19% over the last four years. The top overseas markets visiting London museums and galleries in 2014/15 show French and American visitors tied in first place, followed by Italy, Spain and Germany. Collectively these top five markets accounted for 9.7m of the total of 17.9m overseas visits recorded.

Laurian Clemence of Google UK, added: “It’s no surprise that London’s museums, historical landmarks, performing arts scene and theatres are some of the most searched places in the world, by people interested in learning more about these places and those planning a visit. Throughout the year there is strong interest in London’s cultural landscape just via the searches we see.”

More detail:

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

Up Next

Related Posts