Emirates spreads its wings to capture meetings business

A professional congress organiser and an international airline have teamed up in a strategic partnership.

MCI has sealed the deal to become the preferred Professional Congress Organiser (PCO) for Emirates, the world’s largest international airline

The move will help Emirates build a strong commercial brand in the meetings industry. Thierry Antinori, executive vice president and chief commercial officer formalised the agreement with MCI’s founder and chairman, Roger Tondeur at the Emirates Group Headquarters.

The partnership agreement between Emirates and MCI will last for two years and will see Emirates connecting delegates from across the globe to business hubs such as Australia, Asia, Europe and the Americas. With a global reach spanning over 140 cities on six continents, Emirates will provide delegates from across the globe with one-stop connectivity between continents.

Thierry Antinori said: “The MICE segment is rapidly growing and we are always looking to connect our customers to what matters to them. At Emirates, we are well positioned to cater to the needs of business travellers worldwide with the latest facilities we offer on our modern wide-body jets and excellent on board service from our international cabin crew who speak over 60 languages. Our partnership with MCI will allow us to work even more effectively on the complex requirements of the meetings industry making corporate travel more convenient and affordable for our customers.”

Roger Tondeur said: “MCI is proud to be the preferred PCO for Emirates, one of the world’s leading airlines. The partnership between MCI and Emirates, global leaders in our respective industries will only result in greater convenience for our shared customers. We are responsible for over 4,500 events annually and having Emirates as our official airline partner will streamline travel arrangements for delegates to and from their meetings.”

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Conference News resides at the heart of the conference industry examining the issues affecting organisers, venues, destinations and suppliers. Published monthly, Conference News features the latest news, interviews and industry analysis from market influencers.

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