Live event specialist Top Banana has announced another new client win as the company aims to double in size by 2020. Whitbread has joined a client list which includes Barclaycard, Primark, Bentley, Aggregate Industries and Bacardi.
MD of the Stourbridge-based agency, Nick Terry, said: “We won this latest new business on the strength of our track record, delivering events that get teams emotionally engaged around important messages which support business goals.”
For Whitbread, the task was to deliver a gala dinner for 800. The initial event at Celtic Manor in Wales was followed up with 402 pop-up events reaching 15,000 staff in 402 restaurants across the UK.
Top Banana created a bespoke cascade toolkit for Whitbread, which is being used to share the messaging across all staff.
Claire De Silva, engagement and communications manager at Whitbread said: “We chose to work with Top Banana because of their strategic insight and ability to work with us to identify very clear objectives for our events. The team delivered consistently well across the whole project.”
Nick Terry added: “We’ve been steadily expanding with the appointment of several new members of the team and a London office to cater for our broader client base.”