TRO ready to go with the Lucozade flow

Experiential marketing agency TRO says it is ready to kick off an eight-month nationwide experiential sampling campaign for client Lucozade Energy.

The campaign, under the campaign strapline ‘Find Your Flow’ and which starts 29 July, is part of the biggest-ever marketing investment for Lucozade Energy.

The marketing push via TV sponsorship, out-of-home, in-store and experiential activity is aimed at men and women who are on the go.

TRO says its team of newly recruited brand ambassadors will be distributing a million bottles of Lucozade Energy as part of the push which will include include activations in train stations, retail, office and workplace environments.

There will be a competition mechanic which will emphasise and encourage people to ‘Find their Flow’.

TRO says it selected eight brand ambassadors following a two-day assessment workshop involving a number of challenges and interviews.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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