Technology beats education as main driver of innovation in the industry – IMEX survey

Technology is the sector set to deliver the next major innovation in the meetings industry. This is according to research of more than 800 buyers and suppliers at this year’s IMEX in Frankfurt.

Answering the question: ‘What sphere do you think the next big innovation in meetings will come from?’ half of hosted buyers and exhibitors and over 40% of visitors identified technology ahead of education, health and wellbeing and meetings design.

Companies offering technology innovations are invited to take part in the IMEXpitch, the renamed IMEX Tech Startup Competition, which takes place at IMEX America, 13-15 October in Las Vegas.

The competition is inviting submissions from companies who have been operating for less than two years and a shortlist will be announced at the start of September.

Shortlisted  ‘Startuppers’ then have the opportunity to pitch to an expert panel at IMEX America, with the winner receiving a free stand space at the Tech Pavilion at IMEX America 2016.

Carina Bauer, CEO IMEX Group, explains: “With technology evolving at a rapid rate, it’s no surprise that our event attendees are in overwhelming agreement that this sector will deliver the most innovation. We’re already seeing this with many start-ups making waves in the market, and we launched IMEXpitch at IMEX America last year to support budding tech companies who develop innovative solutions and services for the meetings industry.

“Following its premiere at IMEX America, the competition took place for the first time at IMEX in Frankfurt this year with Init Live, a cloud-based service and mobile app for managing staff and volunteers at events, crowned the winner.

“We’ve noticed that many companies shortlisted for the competition focus on apps as their main product offering, demonstrating that this is fertile ground for fast innovation and added value.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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