The European Summer 2015 Meetings & Incentive Forum was hosted in Scotland over four days last week, with 10 local suppliers hosting 380 buyers.
Marshall Dallas, chief executive of the major host venue, Edinburgh International Conference Centre (EICC), told CN: “It has been an absolute pleasure to host the M&I Europe Forum, which brought meeting planners from across the continent to Edinburgh.
“The feedback we have had from suppliers and buyers alike has been fantastic and it’s clear that the city is firmly established as one of the world’s top events destinations. Visit Scotland has played an important role in bringing the M&I Forum to Edinburgh and we’re very grateful to their team for all their hard work.”
VisitScotland’s meetings and incentives marketing manager for UK & Europe, Amanda Ferguson added: “We had 40 Scottish suppliers attending the Forum, 10 of which played a critical role in hosting the event for accommodation, dinners, activities, catering, etc. They did an amazing job showcasing Scottish hospitality to 380 buyers and 250 suppliers from across Europe. I can’t think of a better way to promote a destination than hosting a prestigious event like this.”
The event programme included a workshop consisting of four mornings of speed appointments held in the new Lennox Suite at the EICC.
A welcome dinner on 29 June was held at the Sheraton Grand Hotel & Spa, while Gosford House in East Lothian hosted networking activities and a dinner on 30 June. This was an informal evening with various activities for guests to choose from including clan fighting demonstration, clay pigeon shooting, a golf clinic, mini highland games and whisky tasting.
Dinner involved a barbecue with Scottish street food. There was a ceilidh and an afterparty until 1am.
The Assembly Rooms hosted another buyers’ dinner on 1 July. Catering was by Prestige Venues & Events.
The Gala Dinner on 2 July was at the National Museum of Scotland, catered for by Heritage Portfolio.
Ferguson added that the week was “thoroughly enjoyable with excellent networking, quality of buyers and business enquiries”.