Macdonald Hotels & Resorts has introduced an agents passport scheme, as its new twist on the familiarisation trip model.
The initiative includes a series of nine weekend events for booking agents across the group’s regions.
Participating agents will be given a passport and encouraged to collect a stamp from each trip they attend. Some will win prizes including trips to Macdonald Hotel & Resorts, both in the UK or abroad.
The latest two-night trip took place in the north west and saw agents take part in a cocktail making masterclass and trying the facilities at several of the group’s hotels in the area.
Agents tried the facilities at Macdonald Kilhey Court following a recent refurbishment, as well visiting the newly launched spa at Macdonald Craxton Wood Hotel.
Gill Jackson, sales director at Macdonald Hotels & Resorts, said: “Engaging agents with unique and educational familiarisation trips is very important. We have a varied portfolio, offering a wide variety of meetings options. These trips give a genuine feel for each hotel and allow the agents to understand the offering first-hand”.
The next visit will take place in Aviemore in September.
Gill added: “The first two events have received very positive feedback from agents and we’re looking forward to delivering the rest of the programme between now and June next year”.
To apply to the Macdonald Hotels & resorts Agents Passport Scheme, email: email@example.com