India to sponsor WTM Buyers’ Club as part of UK MICE marketing push

India Tourism is to sponsor the World Travel Market Buyers’ Club this year.

In 2014, 7.7m tourists visited India, a growth of 10% from 2013. The growth trend has continued this year, with the first six months of 2015 seeing India welcome 3.85m tourists, up 3.4% on the same six months in 2014.

The MICE sector is a big part of India’s tourism strategy which is now focusing on niche products, including: rural, wellness, medical, adventure, golf, cruise tourism, as well as MICE.

A string of luxury global hotel chains including Rotana, Meininger, Jumeirah and Six Senses are scheduled to open a number of hotels in the next two years in the country and the UK is now India’s second largest source market for tourists, with 810,000 people visiting in 2014. The tourism board’s target is to push that over the one million mark in 2016.

Dr Lalit Panwar, Secretary (Tourism), Government of India said: “India is very happy to be sponsoring the WTM Buyers’ Club for WTM London 2015. The objective is to promote India as a year round luxury destination through its vibrant destinations and tourism products and to increase tourist traffic to the country.”

WTM London, senior director, Simon Press, said: “WTM London will host more than 9,000 of the world’s most important buyers through the WTM Buyers’ Club.

“India is in prime position to promote its exciting range of tourism products to these buyers through its sponsorship of the WTM Buyers’ Club.”

Some 51,500 senior travel industry professionals, government ministers and international press, are expected at Excel London this November for WTM London, now in its 36th year. Organisers Reed Exhibitions claim WTM London generated £2.5bn of travel industry contracts in 2014.

 

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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