A major sporting event will give a shot in the arm to a county’s economic fortunes
The UK Corporate Games, from 25-28 June, is expected to bring up to £2.5million to the Staffordshire economy.
Keele University will be a key host venue, showcasing its range of sports facilities and event spaces set on one campus in more than 600 acres of woodland.
The four-day event will see Keele University host an array of sporting competitions including cricket, hockey, rugby and netball, as well as the Great Games Party at its Students’ Union – the university will even be entering a team of its own.
Head of marketing at Keele University, Marcus Wilson said, “This is a very exciting opportunity for Keele University and for Staffordshire to show what the region can do for businesses nationwide. We pride ourselves on the versatile facilities across the University and at Keele Hall, our on-campus grade II listed conference venue, and with our recent investment in the Keele Management Centre our upgraded accommodation is ready and waiting for the first guests to arrive.”
Doug White, global partnership director at UK Corporate Games, said: “We have been fortunate enough to stage games all around the world in great cities like Moscow, Zagreb and Bilbao and right across the UK, but when you consider the tremendous outdoor facilities at Keele, the massive indoor capacity at Fenton Manor, the impressive facilities at Newcastle College and the beauty of Trentham Gardens, in addition to the central location, we genuinely have confidence that Staffordshire will be a match for any destination.”
Cllr Mark Winnington, cabinet member for economy at Staffordshire County Council, said: “We already know what a fantastic place Staffordshire is to live, work and invest in and this is a great way of letting the business world know what we have to offer. For our local businesses it’s also a great opportunity to get the chance to market themselves, meet new contacts, customers, suppliers and have a lot of fun.”