UBM hangs up on 4G World as market ‘evolves’

Global events organiser UBM has cancelled its annual US telecoms and wireless trade show and conference, 4G World, citing “evolving market conditions”.

The news comes as the organiser’s London office announced it would cancel its May Design Series, which catered to architecture and design professionals, to focus on niche events.

A UBM spokesperson told CN the 2014 edition of 4G World, held in Las Vegas on 9-11 September, was its last as a standalone brand. http://www.conference-news.co.uk/2015/06/new-chief-for-ubm-americas/

“While it is no longer running as a singular brand, the 4G World programme and content are a big part of the mobile broadband conversation at Tower & Small Cell Summit,” the spokesperson said.

The 2015 edition of the Tower & Small Cell Summit is scheduled for 9-11 September 2015 at Sands Expo Centre, Las Vegas.

“As we look to the future of the industry and the evolving nature of telecommunications technology, it made sense to combine the programmes into an infrastructure-focused show going forward,” UBM’s spokesperson said.

A statement on 4G World’s website, states: “UBM Tech, the producers of the event, recognises the importance of the 4G technology community but due to the evolving market conditions have decided to discontinue the production of the yearly event.”

The website for 4G World’s India edition sill shows details of the 2014 event. UBM’s spokesperson did not comment on its future.

UBM acquired 4G World in 2012, on behalf of its subsidiary UBM Tech, from Yankee Group Research.

UBM’s 2012 annual report stated that the £2.6m deal “contributed to reported revenue growth”.

 

 

 

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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